Client: Blackhawk Network
Interviewee: Katie Rose, Senior HR Business Partner
Background & Challenges
As Blackhawk Network adapted to the demands of hybrid working and an increasingly diverse global workforce, the organisation identified that its existing wellbeing approach was no longer sufficient. Previous initiatives were well-intentioned but often ad hoc, fragmented, and lacked alignment with overarching business objectives. The company recognised the need to move beyond reactive efforts towards a strategic, embedded wellbeing culture that genuinely supports employees in their day-to-day working lives.
The SuperWellness Solution
Partnering with SuperWellness allowed Blackhawk Network to completely transform its approach:
- Structured Year-Round Programme: Developed a consistent, strategic wellbeing calendar aligned with both people strategy and business goals.
- Wellbeing Champions Network: Created and supported a team of internal champions, equipped with guidance from both HR and SuperWellness.
- Holistic Wellbeing Framework: Expanded focus across physical, mental, emotional, and financial wellbeing to ensure inclusivity.
- Line Manager Empowerment: Delivered targeted training to build confidence and equip managers to handle wellbeing conversations and signposting.
The SuperWellness Approach
What stood out for Blackhawk Network was SuperWellness’ ability to deeply understand the business and tailor its support:
- True Partnership: A collaborative relationship, providing expert guidance while respecting the unique culture and challenges of the organisation.
- High-Quality Delivery: Sessions were practical, research-backed, and highly engaging, delivered both onsite and virtually across UK, EMEA, and global teams.
- Strategic Expertise: The dedicated Workplace Wellbeing Expert, Elliot Foster, provided ongoing consultancy to ensure all initiatives remained relevant, sustainable, and impactful.
Results & Impact
- Increased Engagement: Steady growth in employee participation across all wellbeing offerings.
- Enhanced Perception of Support: Positive feedback through engagement surveys, internal channels, and conversations.
- Leadership Buy-In: Senior leaders actively participating and role-modelling wellbeing behaviours, driving cultural integration.
- Recruitment & Retention: Strengthened employer brand, aiding in talent attraction and employee retention.
Advice to Other Organisations
Katie’s key advice:
“Don’t wait to prioritise wellbeing. Be proactive, start small, stay authentic, and ensure your approach evolves alongside your workforce’s changing needs.”
Partnering with SuperWellness provided the expertise, structure, and scalability to build a wellbeing culture that’s both meaningful and sustainable.
Take a look at Katie’s full interview by clicking on the link below.
